User experience is defined by research and testing. UXFlow tracks user journeys and heatmaps, while InterfaceLab runs automated A/B testing on UI components.
Learn how we integrated both systems into the Taper optimization workflow to continuously refine component layouts and interactions based on actual user activity logs.
Data-driven design adjustments
Relying on design intuition alone is risky. By monitoring click maps in UXFlow and comparing components in InterfaceLab, we gather qualitative and quantitative insights to remove friction from SaaS workspaces.